See the complete history of the Schwinn Streamliner. See the complete history of the Schwinn Starlet. See the complete history of the Schwinn Phantom. See the complete history of the Schwinn Meteor. The fifties catalogs from Schwinn are an enjoyable glimpse into the past no? 1953 See the complete history of the Schwinn Panther. See the complete history of the Schwinn Hornet. Models of this year included the Schwinn Hornet. All the fellows say it's the swellest looking bike in town" But of course it wasn't the advertising that was the star, it was the bicycles. It is hard not to smile as you look at these old advertisements and their verbiage. The Schwinn name had become synonymous with quality and every boy and girl wanted one. Now it was all about the Schwinn name, and the ad campaigns were large and plentiful. Schwinn had for a long time made bikes for other entities than themselves like department stores. The advertisements from this decade are collectible for their now retro look. The advertising for Schwinn used talented artists and rich colors. Schwinn authorized dealers flourished in the fifties and around 500,000 bikes were sold almost every year from 1950 to 1959.īelow are some images and text from Schwinn documentation of these eventful years. If a dealer was authorized by Schwinn then that dealer received training from Schwinn on repair, parts, and even selling techniques. One of the greatest moves that Schwinn made in the 1950s was to create an "authorized dealer network" and break away from the department stores.įrom this time and for decades after, to be a Schwinn dealer actually meant something. Luckily in the end what remains is a decade of great bikes. The fifties for Schwinn collectors is an era of many great models and features, but for the Schwinn company, it was a turbulent decade of change, loss, innovation, and legal battles. In 1950 one in every four bicycles sold in the U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |